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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Research shows referred candidates get hired at a rate of 30% compared to just 7% for applicants sourced through traditional job boards.
Today's employers face an unprecedented challenge: quality candidates no longer fill the top of the funnel the way they once did, rendering traditional job board strategies obsolete. Candidates have stopped downloading job board apps and browsing corporate career sites. Instead, they rely on trust, transparency, and referrals from their professional networks. In an era of Glassdoor and rapid Gen Z information sharing, employer reputation spreads faster than ever, demanding authenticity at every touchpoint. Companies that ignore online conversations or misalign their employer brand with actual employee experience risk losing top talent before interviews begin.
In this episode of the Time to Hire podcast, host Lamees Abourahma speaks with Diana Doro, VP of Business Development at Orion Talent and RPO Association founding member, to explore how organizations can build authentic employer brands that resonate across diverse talent pools. The conversation focuses on military and veteran candidates, the second-largest unique talent pool in the workforce, while demonstrating measurable effects on business through retention, time-to-fill, and quality of hire metrics.
Join the RPO Association today to stay ahead of the latest trends and best practices in talent acquisition, achieve your professional goals, and benefit from improved business performance.
Contact the RPO Association at [email protected]
Follow Diana Doro on LinkedIn
Follow Lamees Abourahma on LinkedIn
Follow the RPOA on LinkedIn
Go here for more information about Orion Talent
Go here for more information about the RPOA
Key statistics referenced:
30% of new hires come from employee referrals compared to just 7% for applicants sourced through traditional job boards. - ERIN
Whether you're a seasoned talent acquisition professional or just starting in the field, "Time to Hire" provides an invaluable platform to expand your knowledge, learn from industry leaders, and stay up-to-date with the rapidly changing world of recruitment.
Chapters
1. Intro (00:00:00)
2. Why Employer Branding Matters Now (00:01:26)
3. Defining Employer Brand (00:03:17)
4. Brand Authenticity in the Age of Transparency (00:04:25)
5. Employer Branding for Military and Veteran Candidates (00:07:45)
6. Working with External Partners (00:10:16)
7. Demonstrating Effects of Employer Branding (00:15:08)
8. Rebuilding Trust After Restructuring (00:19:04)
9. Building Cohesive Employer Brand Across Remote Teams (00:23:28)
10. Additional Insights on Flexibility (00:27:43)
11. Using Referral Networks (00:29:32)
12. Closing Remarks (00:31:23)
13. Outro (00:31:55)
41 episodes
