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In this episode of Time to Press Pause, host Ellen Williams, CEO of The Salient Strategist, interviews Donna Cravotta, CEO and founder of Cravotta Media Group. Donna shares how, after 18 years running a virtual agency that managed everything from PR to technical fixes, she realized she had built a business she no longer loved.

By taking stock of her 40-year professional journey, Donna recognized she was devoting precious time and energy to services that drained her—such as constant website fixes and juggling multiple social media accounts—rather than the strategic visibility work she excelled at. To address this, she decided to let go of tasks that didn’t light her up, offloading or discontinuing them so she could refocus on her strengths: guiding clients toward meaningful, intentional visibility.

Donna’s advice to leaders or entrepreneurs at a crossroads is to pay attention to the signals—both mental and physical—indicating it’s time for a reset. In her experience, the key is giving yourself permission to prune away responsibilities that no longer serve you, thereby freeing up space for the work that truly aligns with your goals and expertise.
To learn more about Donna, visit https://cravottamediagroup.com/
To learn more about Ellen, visit https://thesalientstrategist.com/