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Ep 143: From Zero to $6K in Six Days: Your Bridge Offer Blueprint
Tiny Marketing: Marketing and Sales Systems for Independent Consultants
Manage episode 491504132 series 2999667
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Ever wondered how consultants generate significant revenue quickly without feeling salesy? The 6 to 6K Challenge reveals the exact framework I used to book $94,000 in contracts in just five days—and now I'm showing you how to adapt this method to earn $6,000 in six days.
At the heart of this approach is the bridge offer (or gateway offer)—a high-value, low-cost service priced at $1,000 or less. This carefully crafted offering solves an immediate client problem while creating a natural pathway to your higher-priced services. In today's uncertain economic climate, when prospects hesitate to make large commitments, these bridge offers provide the perfect low-risk entry point that still delivers substantial value.
The challenge follows a precise mathematical formula: identify 50 high-quality prospects, conduct strategic outreach, and aim to book 24 discovery calls. This pipeline typically converts to at least $6,000 in immediate revenue—but the real magic happens when clients experience your expertise and upgrade to premium services. Imagine selling six bridge offers and converting just half to a $10,000 main service. Suddenly, your six-day challenge has generated $36,000 in business!
The most effective bridge offers follow a three-part structure: a thorough discovery interview, a documented deliverable (strategy, roadmap, or analysis), and crucially, a live review session where you can address questions, overcome objections, and naturally introduce your more comprehensive solutions. This approach transforms the traditional proposal process into a collaborative experience that dramatically increases conversion rates.
Ready to implement this strategy yourself? Start by clarifying your revenue goals, designing your bridge offer, and identifying those critical 50 prospects in the niche communities where your ideal clients already gather. This foundation ensures that when you begin active outreach, you're positioned for success with a compelling offer and clear targets. Your $6,000 challenge could become the gateway to much more substantial, sustainable business growth.
Join my events community for FREE monthly events.
I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.
Join the community here!
Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.
Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!
Join the challenge here.
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Chapters
1. Ep 143: From Zero to $6K in Six Days: Your Bridge Offer Blueprint (00:00:00)
2. Welcome to the 6 to 6K Challenge (00:01:35)
3. Setting Up Your $1K Bridge Offer (00:06:22)
4. Finding 50 Great-Fit Prospects (00:10:25)
5. Mindset for Selling Without Being Salesy (00:15:16)
6. Three-Part Bridge Offer Structure (00:19:12)
7. From $6K to $30K: The Bigger Picture (00:23:43)
8. Next Steps and Task Overview (00:26:05)
151 episodes
