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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Ep 158: From Pop-Up Offers to Productized Tiers: A Solo Consultant’s Guide to Scale with Less Stress
Tiny Marketing: Marketing and Sales Systems for Independent Consultants
Manage episode 513169445 series 2999667
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We answer seven rapid‑fire questions solo consultants ask most: how to run cold outreach without being spammy, what to delegate first, how to productize pricing, how to start biz dev without selling, when to hire, how to test ideas fast, and how to keep clients focused. We share scripts, signals, and simple systems to help you protect your time, grow profit, and scale with less stress.
• LinkedIn cold outreach using a simple connection note and warming signals
• Delegation via an Eisenhower‑style approach to offload low‑skill, high‑drag tasks
• Productized offers with three tiers and a middle anchor focused on outcomes
• Business development through niche communities and LinkedIn relationship building
• Gateway offers with “hell yes” pricing to reduce friction and convert faster
• When to hire operational and delivery support based on capacity pain
• Validating ideas with a wait list and seven‑day pop‑up offers
• Scope control using documented priorities, milestones and stakeholder sign‑off
You love all things tiny marketing. Head down to the show notes page and sign up for the wait list to join the tiny marketing club where you get to work one-on-one with me with trainings, feedback, and pop-up coaching that will help you scale your marketing as a B2B service business.
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I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.
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Chapters
1. Welcome & Format Twist (00:00:00)
2. Smart Cold Outreach on LinkedIn (00:02:52)
3. What to Delegate First (00:06:02)
4. Productized Offers and Pricing Tiers (00:09:07)
5. Jumpstarting Biz Dev Without “Selling” (00:12:47)
6. When to Hire Help and Scale (00:16:37)
7. Testing Ideas with Pop‑Up Offers (00:19:47)
8. Listener Feedback & Club Waitlist (00:20:41)
166 episodes
