Ep. 165: When People Pay, They Pay Attention And Say Yes To Your Bigger Offer / Guest Expert: Annemarie Rose
Tiny Marketing: Marketing and Sales Systems for Independent Consultants
Manage episode 521970982 series 2999667
We share how paid workshops outperform free events, from higher live attendance to faster sales, and break down the steps to pick topics, price smart, and pitch without pressure. Annemarie Rose shows how to build lean promos, partner well, and turn tiny offers into scalable growth.
• why paid drives attention, trust, and results
• mindset shift to charge and keep it simple
• lean promotion with partners and interest lists
• topic selection that starts with symptoms
• pricing ranges, early bird, and order bumps
• low-tech rev share and checkout options
• ideal workshop length and interactive flow
• teaching the full transformation to pitch cleanly
• using workshops to test and ladder offers
Join the gateway offer challenge today. Your business will thank you. Go to challenge.saranoelblock.com
AnnMarie Rose is an Online Business Scaling Strategist with nearly a decade of experience helping coaches, consultants and service providers leverage their zone of genius to scale with clarity, confidence and flexible, personalized strategy.
She has helped hundreds of service-based leaders navigate scaling mode with ease by refining their offer suite to support their vision and personal strengths and streamlining their marketing and sales systems so they can impact and earn millions online without overwhelm or burnout -- even as their life and desires evolve.
LinkedIn: https://www.linkedin.com/in/annmarierose/
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Chapters
1. Welcome And Holiday Re-Air (00:00:00)
2. Why Paid Workshops Beat Free Events (00:03:27)
3. Mindset And Trust To Charge (00:06:42)
4. Filling Workshops With Lean Promotion (00:10:37)
5. Interest Lists And Segmentation (00:14:44)
6. Testing Offers With Paid Workshops (00:18:04)
7. Picking Topics That Convert (00:21:24)
8. Pricing Bands And Early Bird Strategy (00:25:59)
9. Low-Tech Rev Share And Checkout (00:30:24)
10. Ideal Length And Format (00:33:29)
11. Pitching Without Sweaty Palms (00:37:14)
12. The Workshop Game Plan And Links (00:41:09)
173 episodes