))
Buying Cycle cut to 50% by Reducing Buyer Friction: Natalie Marcotullio @ Navattic
Manage episode 441178974 series 3602312
Content provided by Marketing SG and Ishaan Shakunt (Founder @ Spear Growth). All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing SG and Ishaan Shakunt (Founder @ Spear Growth) or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Less buying friction = Shorter sales cycle
How short, you ask?
50% shorter, says Natalie (Head of Growth & Operations).
I’m sure there are many best buying practices.
But here are the 3 proven ones:
Ungated product experience (interactive demo)
Public pricing
Easy demo scheduling
Natalie spent 1 quarter solving each.
She only bought 2 tools: Chili Piper and Clearbit
If you want to know her exact process, listen to this 28-minute podcast.
Don’t miss this if you’re:
SaaS company
Sales-led
Your demo scheduling process has friction.
Hosted by Ausha. See ausha.co/privacy-policy for more information.
Chapters
1. TLDR (00:00:00)
2. Intro (00:00:52)
3. Deep Dive (00:01:27)
4. Outro (00:27:03)
37 episodes
Share
