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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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"We put bounties on our prospects…and generated $100K” 🤠
Tara just shared the most creative event marketing I've seen.
The challenge: Make a $40K booth sponsorship actually worth it.
Their solution? Create literal "WANTED" posters of 20 target prospects.
The offer: "Bring this person to our booth and you BOTH get a prize"
The results were shockingly good:
$100K+ pipeline in just 3 days
50% of their targets actually showed up, booked meetings, and entered the sales cycle
It was a last-minute idea pulled together in ~3 weeks , with 2 people building the target account list (which was not easy!), and 1 designer making the posters (which was a lot of fun!)
Of course this only works if you have:
A physical booth (obviously)
High enough ACV to justify booth sponsorship costs (~$40K in their case)
A healthy sense of humor
Want the complete IRL ABM playbook? Listen to the full episode.
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Chapters
1. TLDR (00:00:00)
2. Intro (00:02:10)
3. Deep Dive (00:02:43)
4. Outro (00:36:58)
43 episodes
