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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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18 leads in 1 quarter vs 1-2 leads before?
Yep, that's what happened when AJ Wilcox tried LinkedIn's new thought leadership ads for his healthcare client.
Here's what he knew:
Client: Healthcare space, huge deal sizes
Challenge: Small budget, but each lead is 💰💰💰
New strategy: LinkedIn thought leadership ads
The results? Mind-blowing.
These ads ran 5-10x better than anything else on LinkedIn, at just 1/5th the cost!
These results weren't instant of course.
Initial weeks saw ZERO leads,
but it started picking up and then BOOM!
So, why did it work?
Because people engage with other people and not companies.
It's all about that personal, relatable feel.
The damage? Less than $15k for the quarter. The pipeline generated? Way, way more. 📈
Want to know more about this strategy? Check out our latest episode!
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Chapters
1. TLDR (00:00:00)
2. Intro (00:03:09)
3. Deep Dive (00:03:44)
4. Outro (00:38:31)
43 episodes
