HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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95 leads from 15-20 BoFu articles? No one….except @Lashay Lewis.
What did @Lashay do differently differently?
Spoke to the teams involved in creating these blogs: Product, Marketing, Sales, and CS.
Didn’t stop at the blogs. She turned those insights into Comparison pages. (rarely do companies do this)
She pulled it with 0$. And no new tool. (Just used @Ahrefs for keyword research)
How many people did it take? 2 - just her and another content marketer.
Feels too unrealistic? Good, watch the podcast and know her exact process.
This episode is for those who think:
SEO is dead
Content marketing is dead
Marketing is dead (and can’t get good leads)
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Chapters
1. TLDR (00:00:00)
2. Intro (00:01:19)
3. Deep Dive (00:01:54)
4. Outro (00:47:04)
43 episodes