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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Manage episode 466434245 series 3602312
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I'm still geeking out over this conversation with Emilia (VP of Marketing, Userpilot). She shared their complete ABM playbook and - this is wild - it's EXACTLY the same strategy we use at Spear Growth! (I honestly thought our approach was unique until this chat!)
Here's a quick snapshot.
LinkedIn Ads Spend: $57K
Timeline: 3 months
Result: $655K pipeline
The winning team:
VP Marketing
Head of ABM
Performance Manager
Demand Manager
Marketing Operations Specialist
And of course some design support
Tools they used: Just HubSpot ($2K/month) & LinkedIn Ads.
See? Nothing complicated.
Here's what I love: They tried this AFTER cold outreach failed.
(Sometimes plan B works better than plan A)
If you're a marketing strategy nerd like us, you'll love this deep dive.
Warning: We got super nerdy about the details in this one! 🤓
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Chapters
1. TLDR (00:00:00)
2. Intro (00:02:09)
3. Deep Dive (00:02:41)
4. Outro (00:50:45)
43 episodes
