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Mastering Brand Partnerships: Creator Strategies for Navigating the Digital Landscape with Justin Moore
Manage episode 399910792 series 3399982
Summary
In this episode, Justin Moore shares his insights and experiences in the creator economy. He discusses the evolution of the creator economy and the slow and steady growth he experienced as a creator. Justin emphasizes the importance of community and the value of small followings. He also highlights the rise of newsletters and the need for sustainability as a creator. Justin encourages creators to have a North Star and make strategic decisions to achieve their goals. He provides tips on crafting effective pitches and overcoming objections from brands. In this conversation, Justin Moore, the Creator Wizard, shares insights on transitioning from being a service provider to a consultant in the creator space. He emphasizes the importance of compensation and standing in your genius to build long-term relationships with brands. Justin also discusses the value of going beyond transactional relationships and providing strategic insights to brands. He highlights the opportunity for creators to stretch budgets by showcasing their expertise and helping brands understand the value of aligning with their audience. The conversation concludes with a discussion on technical difficulties and Justin's warning label: Caution Dispenses Money.
Takeaways
- Transitioning from being a service provider to a consultant in the creator space requires strategic thinking and a focus on providing value.
- Compensation should be based on the creator's expertise and the long-term relationship with the brand.
- Creators can differentiate themselves by going beyond transactional relationships and offering strategic insights to brands.
- Creators can stretch budgets by showcasing their expertise and helping brands understand the value of aligning with their audience.
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🎉 Kabrina's Bio:
Kabrina Ashley is a former Disney Trainer and Cast Member, positioning expert, speaker, and author. She has been featured by The Thing, DataTune, ConvertKit, Interact, and MailCon. She specializes in messaging alignment for businesses to accelerate growth and give them a clear place to point to for their teams. Kabrina integrates brain science, psychology, and generational studies to help leaders create raving fans that come back again and again.
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