Tara Thurber interviews Eddie Jimenez, CEO of Primal Trust Consulting, about his "I in Win" philosophy, which emphasizes the importance of self-care for team success. Eddie shares his unconventional career journey, highlighting his experiences in multifamily leasing, fitness, offshore banking and tech. He outlines five core principles: investing in oneself, owning one's role, setting non-negotiables, leading by example, and balancing self and team. Eddie stresses that personal well-being is crucial for high performance and team success, advocating for routines, meditation and time management to avoid burnout and enhance resilience.