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TP436: The Patient Doesn’t Know They’re in a Funnel

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Manage episode 484019301 series 2364130
Content provided by Touch point media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Touch point media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this episode, hosts Chris Boyer and Reed Smith examine why the classic funnel framework may not reflect the complex, emotional, and often anonymous nature of how people engage with care decisions today.

  • Rethinking intent and awareness in healthcare journeys

  • Why decision-making is fragmented and reactive

  • How privacy regulations are eliminating visibility across the funnel

  • Why traditional conversion metrics miss the moments that matter

  • How progressive profiling and experience design create better results

Healthcare strategist Aaron Mauck joins the show to discuss how marketing leaders can navigate the demands of privacy, performance, and profitability. The conversation explores how to personalize ethically, demonstrate ROI without overtracking, and prepare for the next wave of AI and regulation.

Why it matters: Healthcare consumers are not leads to be pushed through a funnel. They are people seeking clarity, trust, and access. Today’s marketing must meet them on their terms.

Mentions from the Show:

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

498 episodes

Artwork
iconShare
 
Manage episode 484019301 series 2364130
Content provided by Touch point media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Touch point media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this episode, hosts Chris Boyer and Reed Smith examine why the classic funnel framework may not reflect the complex, emotional, and often anonymous nature of how people engage with care decisions today.

  • Rethinking intent and awareness in healthcare journeys

  • Why decision-making is fragmented and reactive

  • How privacy regulations are eliminating visibility across the funnel

  • Why traditional conversion metrics miss the moments that matter

  • How progressive profiling and experience design create better results

Healthcare strategist Aaron Mauck joins the show to discuss how marketing leaders can navigate the demands of privacy, performance, and profitability. The conversation explores how to personalize ethically, demonstrate ROI without overtracking, and prepare for the next wave of AI and regulation.

Why it matters: Healthcare consumers are not leads to be pushed through a funnel. They are people seeking clarity, trust, and access. Today’s marketing must meet them on their terms.

Mentions from the Show:

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

498 episodes

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