Change initiatives often stall, not because of a bad plan, but because they fail to achieve Critical Mass—that tipping point where momentum becomes unstoppable. This essential Microlesson dissects the key roles responsible for generating, supporting, and executing change across the organisation.

Tune in to learn how to identify, activate, and align these three critical groups to move your change from a handful of believers to an organisation-wide mandate, ensuring your project delivers its intended benefits.