Guest:

• Whynde Kuehn - Bestselling Author, Global Leader in Strategy Execution + Business Architecture

Host:

• Alexander Greb - Consulting Director - cbs corporate business solutions

In this episode of the Transformation Every Day podcast, Alexander Greb and Whynde Kuhn explore the critical role of enterprise and business architecture in successful digital transformations. They dive into the architect’s essential function in guiding organizations through high-risk transitions and ensuring strategic alignment with technological capabilities.

Alexander emphasizes internal capacity building and maintaining a strategic balance with technology, advocating simplicity as fundamental to effective architecture. Windy contributes her expertise on business architecture, providing practical strategies that drive tangible value and concrete outcomes.

Together, they identify common architectural pitfalls, such as overly complex systems, misalignment between strategy and execution, and missed value-creation opportunities. The conversation highlights the necessity of adopting a value-driven, outcome-focused approach that genuinely supports organizational objectives, beyond mere technological implementation.

Listeners gain actionable insights into how architects can proactively manage change, navigate complexities, and foster internal capabilities for sustained transformation. This engaging dialogue offers practical guidance for leaders and architects seeking to simplify their processes, align strategic vision with practical execution, and ensure their architectural efforts produce measurable, impactful results.

Follow Whynde: https://www.linkedin.com/in/whynde-kuehn/
Websites: https://strategyintoreality.com/
https://www.s2etransformation.com
https://www.bizarchmastery.com

Follow Alexander: https://www.linkedin.com/in/alexandergreb/
Follow Johannes: https://www.linkedin.com/in/johanneslangguth/
Thanks to Steven Spears for lending his voice for our podcast intro.
Theme music by Luis Álvarez a.k.a. Fourth Dogma