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030 Write engaging headlines and articles: with Demian Farnworth (Copyblogger)

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Manage episode 76208718 series 62711
Content provided by Tom Williams. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tom Williams or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

SHOW NOTES: www.travelfreedompodcast.com/030

Want more clicks on your articles? You need better headlines. Chief copywriter from Copy Blogger, Demian Farnworth, discusses how to massively improve your headlines and then engage readers better once they land on your articles.

Topics:
  • Why you must treat blogging as copy writing if you want to engage readers in 2015
  • Why list posts are still incredibly effective but "How to" has lots some of its power
  • Demian's top tips for writing better headlines
  • Why you keep "burying the lead" - and how to find it
  • Understanding how to use the "4U's" of headline writing will massively increase click through
  • Why short headlines just work better and when to use them
  • Will journalistic style writing be replaced by copywriting?
  • Why podcasting is the future of blogging
  • Why most podcast headlines suck, and what to do about it

Quotes

Better headlines = More clicks. Improve your copywriting now.

  continue reading

76 episodes

Artwork
iconShare
 
Manage episode 76208718 series 62711
Content provided by Tom Williams. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tom Williams or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

SHOW NOTES: www.travelfreedompodcast.com/030

Want more clicks on your articles? You need better headlines. Chief copywriter from Copy Blogger, Demian Farnworth, discusses how to massively improve your headlines and then engage readers better once they land on your articles.

Topics:
  • Why you must treat blogging as copy writing if you want to engage readers in 2015
  • Why list posts are still incredibly effective but "How to" has lots some of its power
  • Demian's top tips for writing better headlines
  • Why you keep "burying the lead" - and how to find it
  • Understanding how to use the "4U's" of headline writing will massively increase click through
  • Why short headlines just work better and when to use them
  • Will journalistic style writing be replaced by copywriting?
  • Why podcasting is the future of blogging
  • Why most podcast headlines suck, and what to do about it

Quotes

Better headlines = More clicks. Improve your copywriting now.

  continue reading

76 episodes

All episodes

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