Julee Gracey is a certified business coach, speaker, and author specializing in building confidence, overcoming self-doubt, and empowering entrepreneurs to unlock personal and financial freedom. Her background spans international modeling, TV hosting, and multimillion-dollar real estate deals, bringing an edge and authenticity to her work with high-achieving business owners and those seeking practical transformation. Her book, "Highly Confident," encapsulates her coaching philosophy and actionable frameworks for living and working boldly.​

On this episode we talk about:

• How Julee started her first business as a crafty kid selling wire rings in elementary school​

• The lessons of growing up with hardworking, entrepreneurial parents and early confidence-building experiences​

• Breaking away from the traditional life path, taking risks, and building a modeling career that led to TV and business coaching​

• The real story behind being a briefcase model on Deal or No Deal and why money decisions matter​

• Why confidence and courage are developed through action, not just positive thinking or "mirror affirmations"​

• The connection between physical discipline, health, and showing up confidently in every part of life​

• The role of boundaries, saying “no,” and not overextending yourself as a leader and entrepreneur​

• How Julee’s coaching and her book teach decision frameworks that help clients clarify goals, overcome imposter syndrome, and build lasting confidence​

Top 3 Takeaways

1. Confidence is built by taking courageous action and learning through small wins, not just by waiting for permission.​
2. Physical health and movement directly influence confidence and business performance—a disciplined body supports a focused mind.​
3. Setting clear boundaries and learning to say “no” is essential for sustainable success and healthy relationships.​

Notable Quotes

• "If you're going to fail, fail spectacularly—do it really big and glorious."​

• "Confidence does not come from shouting self-affirmations in the mirror. It comes from showing up and doing the work."​

• "People don’t want the overextended, stressed-out version of you."​

Connect with Julee Gracey:

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