In this episode, Travis and his producer Eric delve into how Gen Z approaches financial advice, heavily relying on social media platforms for guidance. They discuss the impact of the lack of traditional financial education, how social media has democratized access to financial info, and the risks and benefits of following influencers online. The episode highlights generational differences in financial behavior, trust in advice sources, and the crucial role of critical thinking in navigating abundant but sometimes misleading digital financial content.

On this episode we talk about:

• Gen Z’s preference for social media as a source of financial advice over traditional education.​

• The top platforms Gen Z uses for finance info: YouTube, Instagram, TikTok, X (Twitter), and Facebook.​

• Most searched personal finance topics by Gen Z: budgeting, taxes, credit card debt, wealth building, and student loans.​

• The prevalence of financial scams on social media and how it affects young people’s trust.​

• The importance of discerning credible advice from marketing and misinformation.​

• Generational differences in financial interests and skepticism, especially regarding crypto and MLMs.​

• Why building trust through consistent, unbiased financial content is crucial for long-term influence.​

• Top trusted sources for financial advice: parents/family, financial institutions, and friends.​

Top 3 Takeaways

1. Social media is a dominant channel for Gen Z’s financial education but requires strong critical thinking skills due to misinformation risk.​
2. Budgeting and credit card debt are central concerns for young people starting their financial journeys.​
3. Trusted advice still comes mainly from family and well-established financial institutions, highlighting the ongoing role of personal relationships.​

Notable Quotes

• "77% of Gen Z actively seek financial advice on social media, but a quarter have been scammed there."​

• "Social media advice can be positive if you know how to sift through noise and marketing gimmicks."​

• "Trust comes from giving consistent value without direct financial incentives."​

Connect with Travis Makes Money:

• Website: travischappell.com​

• Instagram: @travischappell​

• YouTube: Travis Makes Money​

✖️
✖️
✖️

🚀 Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency.

🚀 Capture leads, nurture them, and close more deals—all from one powerful platform.

🎁 Get an extended free trial at gohighlevel.com/travis

Learn more about your ad choices. Visit megaphone.fm/adchoices