John Baird and Edward Sullivan are world-class executive coaches, best known for their work with Apple’s leadership team and top innovators at companies like Nike. Together, they’ve coached founders and Fortune 10 executives, helping leaders grow from “Chief-Everything-Officer” to visionary CEO. In this episode, they break down the mindsets and tactical shifts needed to scale—whether running a scrappy startup or a global powerhouse.

On this episode we talk about:

• How the best leaders delegate and coach their teams for sustainable growth

• Shifting from doing it all to long-term strategy (and why it’s so hard to let go)

• The three priorities of a high-functioning CEO: cash, talent, and vision

• Practical tactics for transitioning out of daily tasks as the business scales

• Mentorship, coaching, and the difference between advisor and leader mindset

Top 3 Takeaways

1. Scaling requires pushing major decisions down into the org—not hoarding them at the top.

2. World-class CEOs invest in talent and vision as much as product or operations.

3. Great leadership isn’t just delegation—it’s developing decision-makers at every level.

Notable Quotes

• “As quickly as possible, push strategic decisions down into the organization.”

• “Your best value is spent on cash, talent, and vision—not clinging to every daily detail.”

• “Coaching your team to see through your lens is how real scale happens.”

Connect with John Baird & Edward Sullivan:

• Website: VelocityCoaching.com

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