Mitch Matthews is a bestselling keynote speaker, podcast host, and business coach who has taught over 1,000 coaches and speakers how to build seven-figure businesses through speaking, training, and corporate sponsorships. From selling bicycles as a kid to running a multimillion-dollar coaching business, Mitch has built a life around helping others unlock their potential, scale their influence, and make more money by mastering the art and mindset of sales.

On this episode we talk about:

• Mitch’s journey from bike shop stalker to professional speaker and business coach

• Lessons learned from tough B2B and pharmaceutical sales environments

• How to transition from corporate to entrepreneurship (the “side hustle to full launch” blueprint)

• Why selling is one of the purest forms of service when done right

• The mental shifts needed to stop seeing sales as manipulation and start seeing it as value creation

Top 3 Takeaways

1. Sales is not slimy—it’s an art form that creates win-win outcomes when rooted in authenticity and curiosity.

2. Every successful entrepreneur must learn to sell—because if you can’t sell your idea, product, or service, no one will.

3. True sales mastery is built on reps, rejection, and resilience—every “no” brings you closer to the right client.

Notable Quotes

• “I started with a passion for bikes but quickly shifted to a passion for entrepreneurship.”

• “If you rush the sale, you build walls. If you serve first, you build trust.”

• “Half the world benefits from someone selling something every day—they just choose not to call it sales.”

Connect with Mitch Matthews:

• Website: MitchMatthews.com

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