On this episode, Travis and producer Eric break down why building a career or business in 2025 means leveraging the power of content and relationships on social media. Drawing inspiration from powerhouse voices like Gary Vee, they explore the real tactics, mindset shifts, and simple habits that separate those who get results from those who just “post and ghost.”

On this episode we talk about:

• Why creating content is no longer optional for business owners and sales pros

• The biggest mistakes new (and seasoned) agents make on social—and how to fix them

• Why “posting” alone isn’t enough (and why engaging with others matters more)

• How to start from scratch: practical tips for getting over perfectionism and fear

• The right approach to building habits, including using accountability tricks and “just doing the thing”

Top 3 Takeaways

1. Social media attention is a massive business opportunity, but most people overthink and underact—just post, learn, and iterate in public.

2. Engagement—commenting, DMs, reacting, and showing up in conversations—is what unlocks genuine relationships and leads. Stop screaming at the crowd; start talking to them.

3. Consistency and volume win. Your first attempts might suck, but nobody wins without building the habit of simply creating and sharing.

Notable Quotes

• “The number one thing that will change every person in this room’s life financially is making content for social media.”

• “Doing nothing is not the solution. Doing something is the solution. And doing something in volume is even better.”

• “Social isn’t a bullhorn—it’s a cocktail party. If you’re not actively engaging, you’re just the weird guy yelling at everyone."

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