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Everyone has a dream. But sometimes there’s a gap between where we are and where we want to be. True, there are some people who can bridge that gap easily, on their own, but all of us need a little help at some point. A little boost. An accountability partner. A Snooze Squad. In each episode, the Snooze Squad will strategize an action plan for people to face their fears. Guests will transform their own perception of their potential and walk away a few inches closer to who they want to become ...
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Aleric Heck is one of the world’s top YouTube advertising experts. He’s spent millions driving results for his clients and teaches entrepreneurs how to use YouTube ads to grow brands and generate real leads. As the founder of AdOutreach and YouTube Ads Academy, Aleric combines paid and organic strategies to help creators boost their YouTube presence—without sabotaging the algorithm or resorting to fake engagement.
On this episode we talk about:
How paid traffic really affects your YouTube channel (and when it actually harms it)
The difference between in-stream and in-feed ads—and which one drives authentic growth
Using YouTube’s new Boost feature wisely for channel growth
Why “buying subscribers” wrecks your watch time and channel authority
How to test and amplify top-performing videos for smart channel scaling
Top 3 Takeaways
Boosting videos is powerful—when you use in-feed ads, not skippable in-stream ads.
YouTube’s algorithm prioritizes real watch time and retention—not fake views or subscriber spikes.
Paid advertising should amplify content that’s already performing, not cover up weak videos or content gaps.
Notable Quotes
“The problem isn’t running ads—it’s using them the wrong way.”
“If your content is weak, no amount of paid exposure will make it last—it actually kills your watch time.”
“YouTube’s Boost feature just validates what we’ve known: authentic promotion supports real growth.”
Connect with Aleric Heck:
Website: AdOutreach.com
Instagram: @alericheck
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