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Jared Madsen, founder of Madsen Cycles, shares the story of getting inspired by the Danish culture of using cargo bikes as a family transportation vehicle and deciding to bring the idea to the US. Jared shares the initial skepticism he faced from the cycling industry but forged forward anyways to build his business. Jared shares lessons learned in business, building a community, and challenges with marketing a new concept as well as shipping a large object.

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174 episodes