Emily Kelly, founder of Land and She, a brand specializing in handmade art inspired by nature shares her journey as a self-taught illustrator and block printer, explaining how she transitioned from being an artist to embracing the role of an entrepreneur. Emily discusses the balance between creating art and managing a business, strategies for pricing her work, and the impact of digital tools like Shopify and Pinterest on her business. Emily also highlights the importance of contracts for artists, her marketing strategies, and her future vision of maintaining a solo operation while potentially outsourcing some tasks.