Ben Sarrazin, founder of Yuba Bikes, a pioneering company on a mission to transform urban mobility through high-quality, eco-friendly cargo bikes. With a background in environmental science and a lifelong passion for cycling, Ben shares the story behind Yuba’s creation and his vision for sustainable transportation. We explore the early challenges of building a cargo bike market, the complexities of manufacturing and supply chains, and the strategies that helped Yuba reach its customers. Ben offers valuable insights into product development, market targeting, and the entrepreneurial mindset—emphasizing the power of purpose-driven innovation and the importance of retaining control over your business.