Big news has dropped, Disneyland is coming to Abu Dhabi’s YAS Island, enforced by an agreement between Miral and Disney. The often rumoured 7th Disney resort has finally found its place in the desert.

Why did Disney choose the Middle East now, and what do they see in the region that has convinced them to develop a new resort and continue their legacy in the United Arab Emirates? Above all, what is Miral? What is YAS Island?

Does this signal a business decision or something bigger? Could it signal a cultural shift, a new kind of storytelling frontier, or even a reimagining of how global brands engage with the Arab world?

Of course, with opportunity comes controversy. How will Disney navigate the complex social, political, and cultural landscape of the region?

In this episode, we unpack the layers behind the headline: the motivations, the implications and the questions that should be asked.

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