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The daily drama of money and work from the BBC.
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On today's podcast, we welcome Michael Hunter, currently a director with AlixPartners.
Prior to his role with AlixPartners, Michael has been both brand-side and agency-side, most notably serving as the CMO for BBDO, North America's largest ad agency at the time.
Michael and Jake explore the fundamental role agencies serve for clients, the common mistakes being made in today's marketing, and debate on the validity of generational marketing as defined by the marketing industry.
You will not want to miss this episode, so give it a listen and as always, let us know your thoughts on social!
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