We all know that what we eat matters—but when it comes to the food we feed our kids, do we really know what’s in it? So many of today’s packaged foods are loaded with additives, artificial ingredients, and even chemicals designed to make kids addicted—all while contributing to rising rates of ADHD, mood disorders, and long-term health issues.

My guest today, Parker Brook, saw this problem firsthand while working in the big food industry. Instead of turning a blind eye, he left his corporate job to start Lovebird Foods, a company on a mission to clean up breakfast with real food and fight childhood cancer in the process.

Lovebird isn’t just about making better cereal—it’s about proving that businesses can be both profitable and purposeful.

Today, we’re diving into what’s really hiding in our kids’ food, the ingredients parents need to watch out for, and how the food industry tricks us into thinking certain products are healthy when they’re not. We’ll also talk about how food impacts behavior, mood, and development, and what we can do to start making simple, real-food swaps that will set our kids up for long-term health.

If you’ve ever felt overwhelmed by ingredient labels, confused by misleading marketing, or just frustrated with the state of food today, this episode is a MUST listen. Click play now!