When most people think about visibility, they picture LinkedIn posts, social media, or personal branding. But the truth is — the fastest way to build real authority isn’t online. It’s in the room. In this episode, I sit down with Sally Porteous, founder of and one of Australia’s most experienced event strategists and experience designers. With over 200 events delivered across corporate, government, and entrepreneurial sectors, Sally has seen exactly what makes people show up - and what makes them switch off. Together, we unpack how events have changed since the pandemic, why the car park conversation matters more than the keynote, and how leaders can use in-person experiences to build credibility, trust, and connection faster than any post or campaign ever could. If you’ve ever thought about speaking on a stage, creating a stage, or just being seen for the right reasons - this episode is your blueprint for the future of visibility. In this episode, you’ll learn: Why being seen isn’t the same as being remembered — and how to design moments that stick. How to turn a one-off event into an authority amplifier, from pre-event comms to post-event reflection. What most organizations get wrong when they plan events (and how to fix it). The simple psychology behind audience engagement — and why people’s emotions, not content, make the impact. How to measure visibility beyond likes and views — and build trust you can actually feel in the room. Memorable Quotes “You can’t fake a live event. You can’t fake energy, connection, or presence.” — Sally Porteous “If you’re not designing the experience from the audience’s point of view, you’re just filling a room.” — Sally Porteous “Visibility isn’t about being everywhere — it’s about being unforgettable where it matters most.” — Petra Zink About Sally Porteous Sally Porteous is the founder of Red Lanyard, a consultancy specialising in event strategy, design, and experience management. She’s delivered over 200 high-impact events across Australia, helping leaders and organisations craft experiences that drive connection, trust, and tangible business outcomes. Sally is also a speaker, consultant, and advocate for rethinking how events shape visibility, leadership, and community in the modern workplace. Connect with Sally: 🔗 Website: 💼 LinkedIn: