The power of Data is undeniable. And unharnessed - it’s nothing but chaos. Making data your ally. Using it to lead with confidence and clarity. Host Jess Carter is solving problems in real-time to reveal what’s possible. Helping communities and people thrive. This is Data Driven Leadership, a show brought to you by Resultant.
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191: ‘The Bastardization of Marketing in AEC’, with Kyle Morck
Manage episode 486644812 series 3600605
Content provided by Evan Troxel. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Evan Troxel or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Kyle Morck joins the podcast to talk about about the widespread misuse of marketing in the AEC industry. We unpack why firms rely on vanity metrics that don’t move the needle, how real marketing success comes from long-term relationship building, and why personal branding inside firms is just as critical as the firm’s brand itself. Whether you’re in a marketing role, a firm leader, or an individual looking to build visibility, this conversation offers practical insights for communicating with purpose and standing out in a noisy industry.
To learn more about Kyle Morck, see the full show notes with links at https://trxl.co/191
To get more great conversations with AEC technology leaders on the TRXL podcast please visit https://trxl.co
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TRXL Leadership Edge
TRXL's AEC Leadership Edge newsletter delivers insights on architectural practice and technology for busy professionals. Each edition features analysis of podcast conversations, key takeaways for AEC leaders, and concise episode summaries.
Ready to gain your leadership edge? Join TRXL+ today and never miss an insight that could transform your practice.
TRXL+ Membership
This episode of TRXL is brought to you by TRXL+ members! Join our community of supporters to get exclusive benefits like ad-free episodes and our AEC Leadership Edge newsletter. Your support keeps these valuable conversations going. Click here to learn more and become a member today.
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Sign up to become a TRXL member.
- Free members get email notifications when new episodes are released and when new posts are published on TRXL.co
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Provide feedback for this episode at https://trxl.co/feedback
200 episodes
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Manage episode 486644812 series 3600605
Content provided by Evan Troxel. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Evan Troxel or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Kyle Morck joins the podcast to talk about about the widespread misuse of marketing in the AEC industry. We unpack why firms rely on vanity metrics that don’t move the needle, how real marketing success comes from long-term relationship building, and why personal branding inside firms is just as critical as the firm’s brand itself. Whether you’re in a marketing role, a firm leader, or an individual looking to build visibility, this conversation offers practical insights for communicating with purpose and standing out in a noisy industry.
To learn more about Kyle Morck, see the full show notes with links at https://trxl.co/191
To get more great conversations with AEC technology leaders on the TRXL podcast please visit https://trxl.co
-----
Episode Sponsors:
TRXL Leadership Edge
TRXL's AEC Leadership Edge newsletter delivers insights on architectural practice and technology for busy professionals. Each edition features analysis of podcast conversations, key takeaways for AEC leaders, and concise episode summaries.
Ready to gain your leadership edge? Join TRXL+ today and never miss an insight that could transform your practice.
TRXL+ Membership
This episode of TRXL is brought to you by TRXL+ members! Join our community of supporters to get exclusive benefits like ad-free episodes and our AEC Leadership Edge newsletter. Your support keeps these valuable conversations going. Click here to learn more and become a member today.
-----
Sign up to become a TRXL member.
- Free members get email notifications when new episodes are released and when new posts are published on TRXL.co
- Paid supporters of TRXL+ get ad-free podcast episodes, full show notes, and exclusive Leadership Edge email newsletters from TRXL
Provide feedback for this episode at https://trxl.co/feedback
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Similar to TRXL
The power of Data is undeniable. And unharnessed - it’s nothing but chaos. Making data your ally. Using it to lead with confidence and clarity. Host Jess Carter is solving problems in real-time to reveal what’s possible. Helping communities and people thrive. This is Data Driven Leadership, a show brought to you by Resultant.
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