In this interview, Richard Tubb speaks to John Espirian, a technical copywriter for many years. Having seen success on LinkedIn, he now works exclusively as a LinkedIn consultant.

He has a private community to help people get their businesses seen online, and is the co-founder and co-host of Uplift Live, a LinkedIn-focused annual conference.

Richard asks John about AI-generated posts and responses on LinkedIn and how to find a happy medium. They discuss using company pages, Sales Navigator and the premium version of the platform.

John shares a ton of helpful advice on how to be relentlessly helpful and create content your audience will value, how to use LinkedIn to grow your business and what you should do if you feel like you’re being left behind.

Richard asks John about some dos and don’ts when using the platform, including third-party tools, sending DMs and connection requests, the benefits of getting recommendations and how to use LinkedIn Ads.

John explains what’s working well on LinkedIn right now and how to stand out. He shares some quick wins to improve your personal profile and why consistency is the key to success.

Mentioned in This Episode

• Espirian
• Connect with John on LinkedIn
• Join Espresso+
• Richard's previous interview with John
• LinkedIn Conference: UpLift Live
• LinkedIn Company Pages expert: Michelle Raymond
• LLM/AI company: OpenAI
• Content expert: Juma Bannister
• LinkedIn expert: Louise Brogan
• Book: John Espirian: Content DNA
• Book: Bob Burg: The Go-Giver
• Content marketing expert: Mark Schaefer
• Lunchtime LinkedIn event: UpLift Live Nano