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Manage episode 522153872 series 2535210
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Auto-clip your long form into viral shorts- https://link.vidiq.com/podcast-to-shorts

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Watch the video version: https://youtu.be/Na8rto6X_M0

We bring John back to unpack leaving a staff role for creator life, why viral shorts didn’t feel like success, and how a mission to help creators beat “slop” changed everything. We answer audience questions on TV viewers, brand ROI, streaming strategy, and AI editing’s limits.
• redefining success from views to impact and mission
• separating formats when shorts overshadow long form
• subtitles, metadata and clarity reviving old stories
• outside perspective as the only reliable “metric”
• cutting ego, tightening hooks and payoff discipline
• TV watch time depressing sub conversion on travel content
• pitching brands with ROI proof and affiliate data
• multi‑streaming pragmatics and YouTube‑native packaging
• repurposing landscape to vertical without bad crops
• AI editing as assistant, not storyteller
• simplifying platforms to avoid burnout and ship more
John's Instagram - https://instagram.com/HeyJohnScott
John's Creator Advice - https://youtuber.help/
John's Viral Shorts Course - https://viral.school/

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Chapters

1. Welcome Back John And Setup (00:00:00)

2. Leaving vidIQ And Going Solo (00:01:20)

3. Viral 3D Shorts And Building A Course (00:03:00)

4. Redefining Success And Choosing A Mission (00:05:20)

5. How Travis And John Met (00:07:30)

6. From Editor To On‑Camera Creator At vidIQ (00:10:40)

7. Pivot To Storytelling Shorts And Channel Strategy (00:13:20)

8. Shorts vs Longs On One Channel (00:17:40)

9. The One Metric That Matters: Perspective (00:19:40)

10. Cut The Ego And Get To The Point (00:22:30)

11. Community Feedback Over Analytics (00:25:00)

12. Listener Q1: TV Views And Low Subs (00:27:00)

13. Proving ROI To Brands Beyond Subscribers (00:31:20)

14. Listener Q2: Twitch, YouTube, Or Uploads (00:34:20)

15. Simplify Platforms And Go Where People Are (00:37:20)

16. Cross‑Platform Strategy Without Burnout (00:41:20)

17. Converting Landscape To Shorts Cleanly (00:44:40)

382 episodes