Manage episode 522153872 series 2535210
Auto-clip your long form into viral shorts- https://link.vidiq.com/podcast-to-shorts
Get the vidIQ plugin for FREE: https://vidiq.ink/boostplugin
Want a 1 on 1 coach? https://vidiq.ink/theboost1on1
Join our Discord! https://www.vidiq.com/discord
Watch the video version: https://youtu.be/Na8rto6X_M0
We bring John back to unpack leaving a staff role for creator life, why viral shorts didn’t feel like success, and how a mission to help creators beat “slop” changed everything. We answer audience questions on TV viewers, brand ROI, streaming strategy, and AI editing’s limits.
• redefining success from views to impact and mission
• separating formats when shorts overshadow long form
• subtitles, metadata and clarity reviving old stories
• outside perspective as the only reliable “metric”
• cutting ego, tightening hooks and payoff discipline
• TV watch time depressing sub conversion on travel content
• pitching brands with ROI proof and affiliate data
• multi‑streaming pragmatics and YouTube‑native packaging
• repurposing landscape to vertical without bad crops
• AI editing as assistant, not storyteller
• simplifying platforms to avoid burnout and ship more
John's Instagram - https://instagram.com/HeyJohnScott
John's Creator Advice - https://youtuber.help/
John's Viral Shorts Course - https://viral.school/
Chapters
1. Welcome Back John And Setup (00:00:00)
2. Leaving vidIQ And Going Solo (00:01:20)
3. Viral 3D Shorts And Building A Course (00:03:00)
4. Redefining Success And Choosing A Mission (00:05:20)
5. How Travis And John Met (00:07:30)
6. From Editor To On‑Camera Creator At vidIQ (00:10:40)
7. Pivot To Storytelling Shorts And Channel Strategy (00:13:20)
8. Shorts vs Longs On One Channel (00:17:40)
9. The One Metric That Matters: Perspective (00:19:40)
10. Cut The Ego And Get To The Point (00:22:30)
11. Community Feedback Over Analytics (00:25:00)
12. Listener Q1: TV Views And Low Subs (00:27:00)
13. Proving ROI To Brands Beyond Subscribers (00:31:20)
14. Listener Q2: Twitch, YouTube, Or Uploads (00:34:20)
15. Simplify Platforms And Go Where People Are (00:37:20)
16. Cross‑Platform Strategy Without Burnout (00:41:20)
17. Converting Landscape To Shorts Cleanly (00:44:40)
382 episodes