In this episode of Turning Point, Blaine Bertsch sits down with Ken MacKenzie, founder and CEO of Fresh Victor, to explore his entrepreneurial journey from co-founding Republic Tequila to transforming the cocktail mixer market. Ken shares how persistence, vision, and passion fueled his mission to elevate cocktail culture with premium, fresh-ingredient mixers designed for both consumers and professionals.

The conversation dives into the evolution of the tequila industry, lessons learned in scaling startups, and the importance of building authentic personal and business relationships. Ken highlights the challenges of funding and distribution in the beverage industry while unpacking how convenience, quality, and health-conscious trends are reshaping consumer expectations. He also emphasizes the value of patience, execution, and collaboration when building a brand that resonates in a competitive and fast-changing marketplace.

Whether you’re an aspiring entrepreneur, a beverage industry professional, or simply curious about what it takes to innovate in consumer goods, this episode offers valuable insights on leadership, resilience, and long-term growth.

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#entrepreneurmindset #beverageindustry #startupgrowth #premiumcocktails #businesssuccess

Listen on your favorite podcast network or at turningpoint.buzzsprout.com

Learn more about Fresh Victor at freshvictor.com

Connect with Ken at linkedin.com/in/ken-mackenzie-a6742646

Watch on YouTube: https://youtu.be/R3cRmYaBjEg

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