For this special edition of Two Beats Ahead Live! in Reykjavik, Michael speaks with Lóa Hjálmtýsdóttir at Iceland Innovation Week.

Lóa is a Reykjavík-based visual artist, illustrator, and entrepreneur, known for her creative studio Lóaboratorium. Her work spans comics, visual art and design objects that often feature playful, character-driven stories. In addition to her visual art and product design, Lóa is a founding member of the electro-pop band FM Belfast, where her energy and creativity come to life on stage.

In this short episode we talked about Lóa’s “accidental” careers, how the disruption of Covid was a catalyst for her entrepreneurship, and the supportive creative community in Reykjavík. We also discussed the joys of toys!

See Loa's work here.