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In this episode of Two IPs in a Pod, Lee and Gwilym are joined by Natasha Bamu from Barron Warren Redfern to explore the world of Trade Mark Genericide—what it is, how it happens, and the steps brands can take to prevent it. Plus, Gwilym puts a few word games to the test, with some unexpected results!

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Chapters

1. Introduction and Host Banter (00:00:00)

2. The Concept of Genericide in Trademarks (00:08:00)

3. Famous Trademarks That Became Generic (00:25:30)

4. The Fine Line: Brand Recognition vs. Generic Use (00:42:15)

5. Strategies to Protect Your Trademark (00:55:00)

6. Closing Thoughts and Fun Games (01:07:30)

170 episodes