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We're back with another of your favourite topics: How buyers are treated at the start of their journey with you (which is NOT, the start of their journey).
Peter Cohan and Rob Dean join hosts Adam Freeman, Mark Green and Tom Edwards to discuss this hot topic. Now presales have the tools to scale further up the funnel - what's wrong with providing what these buyers need at that point rather than scaring them away with BANT?
There's plus and minus points to both approaches so come hear our conclusions.
Come join us on LinkedIn - we're always happy to chat!
#buyerenablement #2piap #presales
80 episodes
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