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The Knowledge at Wharton Network Acast feed serves as a curated showcase highlighting the best content from our podcast collection. Each week, we feature one standout episode from each show in the Wharton Podcast Network, giving listeners a comprehensive sample of our diverse business and academic content. This rotating selection allows audiences to discover new shows within our network while experiencing the depth and variety of Wharton's thought leadership across different topics and forma ...
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Adam and Mark discuss a new maturity model for Buyer Enablement, how you can work out your current level and how to level up!
What's more - it's another one of those fun episodes where we chat, have fun, discuss ideas and well - by now you know the drill right? It's Two Presales in a Pod.
Companies like Tesla have completely changed the way they sold based on a buyers new expectation of what a great buying experience looks like. We think that's changing for software too now so depending what Buyer Enablement level you're at, buyers will experience something better and they'll expect more from us as vendors.
Don't forget to come find us on LinkedIn, we're always happy to connect and help with anything you need!
80 episodes
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