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The Knowledge at Wharton Network Acast feed serves as a curated showcase highlighting the best content from our podcast collection. Each week, we feature one standout episode from each show in the Wharton Podcast Network, giving listeners a comprehensive sample of our diverse business and academic content. This rotating selection allows audiences to discover new shows within our network while experiencing the depth and variety of Wharton's thought leadership across different topics and forma ...
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In this latest episode Toby Baker joins Don Carmichael and Mark Green to take us through why consistency is important in B2C, and even more important in B2C. Certainly making the customer journey memorable is an important part of making that experience great, and that presales people shouldn't ever exist in a bubble - they're part of what should be a joined up message, collaborative journey and shared goals.
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