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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In this episode of the UK Lead Generation Podcast, James Dooley and Kasra Dash break down how B2C lead generation works in today’s digital environment. They explore the differences between outbound and inbound approaches, using examples from global brands like Adidas to everyday local businesses such as conservatory installers. The discussion highlights how outbound strategies like Facebook and YouTube ads create attention instantly, while inbound methods such as SEO, PPC, Google Business reviews, and video testimonials build long-term trust and authority.
James Dooley and Kasra Dash offer practical guidance on whether businesses should generate B2C leads in-house or partner with external lead generation companies. Their recommendation: do both. External providers deliver quick wins, while in-house SEO and PPC build sustainable growth over months. They also stress the importance of tracking KPIs, testing multiple providers, and avoiding restrictive long-term contracts.
The episode closes with insights on strengthening brand presence and online reputation to increase conversion rates. Business owners are encouraged to combine professional lead generation services with long-term digital marketing efforts to achieve consistent and profitable B2C lead flow.
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