Victor Riparbelli, co-founder and CEO of Synthesia, discusses the various appeals of AI-generated video content, the importance of startups implementing strict AI safety controls, and how the UK doesn't have to follow what he sees as the EU's mistakes in AI regulation.

Riparbelli founded Synthesia along with Lourdes Agapito, Matthias Neissner and Steffen Tjerrild in 2017. The London-based company uses AI to generate videos hosted by artificial avatars based on user scripts. Its technology is primarily used by more than 55,000 businesses - including half of the Fortune 100 - for corporate education and communications. Riparbelli explains how at the time his company was founded, an AI boom much like the one occurring today was in full force, albeit with lesser technology. The Synthesia CEO credits the success of his company where so many contemporaries petered out to an early focus on turning complex research into marketable products. Synthesia has secured more than $155m since its launch and last year reached a unicorn valuation.