In this episode, Cory talks with storytelling and podcasting expert Jon Goehring about how leaders can use podcasting to build trust, connect authentically, and communicate with purpose. Jon breaks down why long-form content builds credibility, how to show up confidently, and why leaders should focus on serving... not performing. A simple, powerful conversation for anyone who wants to share their message with impact.
Jon Goehring is the founder of StoryTrust Media, where he helps brands build trust and lasting connections through the power of storytelling. He specializes in podcast and audiobook production, making it simple for creators and companies to launch and sustain content that truly engages their audience.
Jon is also the founder of Jon Goehring Voiceovers, providing narration that cuts through digital noise and ensures every message is heard. Beyond his production work, he is deeply passionate about community storytelling and serves as a radio personality for several local stations, keeping him closely connected to the audiences he serves.
With a Master’s degree from the Newhouse School at Syracuse University and a background in broadcast journalism, Jon blends academic insight with real-world media experience to help people share stories that resonate and stick.
LinkedIn: https://www.linkedin.com/in/jon-goehring/