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Have you ever wondered what's really holding back your income as an entrepreneur? In a moment of raw honesty, I share my recent breakthrough—landing a high five-figure monthly retainer that shattered my previous pricing ceiling.
For years, my fees were anchored to what I thought subscription box founders could afford—a modest $1,750 for my top-tier offering. This wasn't about my value; it was about my "financial thermostat" being set to match my client base.

Everything changed when I began working with an automotive business and had to completely recalibrate my approach to pricing. Rather than basing my fee on time or arbitrary hourly rates, I calculated the tangible value I could deliver: additional vehicle sales per month. By positioning my services in relation to just two car sales monthly, my unprecedented fee suddenly appeared as a bargain compared to the potential returns.
The epiphany wasn't just about charging more—it was about creating an offer with commensurate value. I developed a high-touch service where I took responsibility not just for strategy but implementation.

This experience revealed something profound about entrepreneurship: what's often holding us back isn't our capabilities but the limitations between our ears. As I've discovered through therapy and mindset work this year, once you've mastered the tactics of your industry, further growth depends on addressing those invisible barriers. What would happen if you priced your next offer from your future, seven-figure self rather than your past habits? Your financial ceiling might be more flexible than you think.
Ready to break through your own pricing barriers? Join our community through the link in the show notes and learn how to price based on possibility, not precedent.

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