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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Is this you? You show up every day for your business and deliver real results, but you still aren’t landing the high-paying clients you know you’re ready for. Here’s a newsflash: it’s not because of your pricing.
In this episode of Unbreakable Business, we’re getting to the root of the issue with the top three reasons high-earning clients aren’t buying from you. Listen in as we flip the script on what really matters when it comes to upleveling your business. Here’s a hint: it has everything to do with how you position yourself.
The Unbreakable Business podcast is powered by HoneyBook, the AI-powered CRM platform for anyone with clients. Scale yourself and your business with all your leads, clients, projects, and payments in one place. Use the code PODCAST to get 20% off your first year as a new member.
Important sections of the conversation
- [1:55] You don’t have a pricing problem; you have a positioning problem
- [4:02] The client journey is getting longer and more personal
- [6:16] Reason one: You’re leading with pain instead of speaking from power
- [9:34] Reason two: Your offers feel custom when they should feel premium
- [12:06] Reason three: Your brand doesn’t match your price tag
- [16:01] High-earning clients don’t shop; they select
Resources mentioned
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