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How can business help solve society’s biggest challenges? Welcome to Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. Hosts Femi Oke and Lizzie O’Leary talk to industry innovators, tech trailblazers and visionary leaders from around the globe about timely topics: from the climate transition to AI and data; and from the future of food to how we build, move and power the world.
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It’s simple: identify what’s valuable and do more of it.
But in practice, defining what truly adds value and what doesn’t, can be far from straightforward.
PMI Consultant Damion Albinson explores why defining “value add” is one of the trickiest yet most essential concepts in improvement. From legislative red tape to emotional resistance, he shares how well-intentioned tasks can cloud our view of what's really worth doing.
Hear how to distinguish truly necessary work from disguised waste, why being comfortable with calling things "non-value add" reveals opportunity for real transformation, and how to navigate the emotional terrain of challenging long-held habits.
More resources you may find helpful:
- Infographic: Assessing the Value Added by the Work We Do
- Podcast: Decode Ambiguity with Operational Definitions
- Webinar: Creating Space to Focus on the Value Add
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17th March 2026. Get your ticket here.
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- Dive into our Knowledge Hub for more tools, videos, and infographics
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Take your improvement career to the next level with PMI's Lean Six Sigma Certifications - now available in two new and accessible formats, built around you.
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