Taylor McMaster is the founder of DOT & Company, a leading agency providing client account management for digital marketing agencies.
Taylor breaks down step by step how to properly onboard clients so you can build long term, loyal customers that keep coming back for more.
Today Taylor will cover:
🔹 Where people go wrong in client retention
🔹 The importance of focusing on a singular pain point
🔹 How to communicate effectively with clients
🔹 What to do in the first 24 hours of a sale
🔹 Why clients leave
Follow Taylor:
🌐 Website 👉 https://www.dotandcompany.co/
🔗 LinkedIn 👉 https://www.linkedin.com/in/taylormcmaster/
🔗 YouTube 👉 https://www.youtube.com/@UC9_2hri1R1uaNTGeZr0Oyxg
⏱️ Timestamps:
00:00:00 Introduction
00:00:51 Why is it important to keep clients happy?
00:02:31 Why people don’t get it right
00:05:32 Getting started with account management
00:10:45 Finding pain points that stick
00:12:00 Being fulfilled in your work
00:14:28 Why people fail to retain clients
00:16:21 Learning to understand your clients’ needs
00:18:59 The work starts when you sign the contract
00:21:28 Taylor walks me through giving great podcast experience
00:24:40 Don’t be afraid to over-communicate
00:26:00 How to maintain and grow client relationships
00:27:15 Taylor’s biggest mistake in business
00:28:50 Things to look for in great account managers
00:34:05 Letting employees think for themselves
00:35:13 Taylor’s early entrepreneurial days
00:38:00 Learn to let go of things in your business
00:39:44 Where are you in 5 to 10 years?
00:41:56 Desire to be the best
00:45:05 A one person business is still a business
00:47:00 Finding your purpose
00:50:57 Never lose sight of the human experience