In this episode of 'Under the Microscope,' host Jenny Germano dives into the complexities of licensing and launching cannabis cultivation facilities in emerging markets. Joined by industry veterans Stuart Ware and Matt Best from Joywave Consulting, share their extensive backgrounds in the cannabis industry and offer an integral approach into common licensing challenges, facility planning, compliance, budgeting, and the latest improvements in cultivation technology. Core topics include the obtaining licenses across different states, effective strategies for planning and designing cultivation facilities, and the critical components of compliance, scalability, and budgeting. The conversation also highlights the significant advancements in cultivation equipment, the importance of a robust market strategy, and the top mistakes new operators often make. This detailed and perceptive episode is jam packed with valuable guidance for anyone looking to enter into the emerging cannabis market.

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Time Stamps

00:00 Welcome and Introduction
00:41 Guest Introductions and Backgrounds
03:31 Licensing for Cannabis Cultivation Operations
08:10 Types of Cultivation Licenses
15:01 Planning and Designing Cultivation Facilities
17:07 Balancing Compliance and Budget Considerations
20:27 Having a Phased Approach to Cultivation
26:32 Financing Variables for Cannabis Cultivation
30:34 Understanding the Costs of Operating Cultivation Facilities
32:34 Indoor vs. Outdoor Cultivation: Key Differences
34:26 Navigating Construction and Compliance
38:06 Advancements in Cultivation Equipment
46:09 The Importance of Marketing Strategy
51:27 Top Mistakes in the Cannabis Industry
56:35 Final Thoughts & Wrap Up

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