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Thinking about starting a business but unsure where to begin? We’re here to help.

Join us as we explore the key steps to building a strong foundation, featuring insights from Paloma, an experienced business attorney.

We’ll break down the importance of choosing the right business structure—like an LLC—to protect your personal assets and set you up for success. Paloma walks us through the key differences between an LLC and a corporation, helping you determine which option aligns best with your vision and long-term goals.

We also take a closer look at LLC operating agreements, particularly for solo entrepreneurs and partnerships. These agreements provide flexibility while helping prevent potential conflicts, ensuring your business runs smoothly. Plus, we clarify the role of a statutory agent and discuss why handling your own business filings can help you avoid unnecessary complications.

Beyond structure and legalities, we dive into branding, trademarks, and the importance of securing your digital presence. From choosing the right name to protecting your brand, we cover the steps needed to establish a strong identity in the marketplace. We also touch on key contracts, planning for long-term success, and tracking essential business metrics.

Tune in for a practical, informative discussion designed to help you navigate the startup process with confidence and clarity.