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This episode dives deep into the world of Tableau's IronViz Feeder competition, exploring how top creators transform data into meaningful stories.
The unDUBBED team are delighted to host datafam members: Kevin Wee, Ann Pregler, Heather Cox and Kimly Scott. Each guest shares their process - from concept to design to iteration - revealing the emotional, cultural, and technical layers behind their IronViz entries. You’ll learn how food becomes a canvas for storytelling, how colour guides perception, and why accessibility and personal connections elevate data work.
Whether you're a tenured data viz professional or a newcomer ready to learn, this conversation will spark new ideas, sharpen your design instincts, and fuel your storytelling craft. Part 1 of a 2 part series.
Key Takeaways
// IronViz as a Creative Catalyst
* How IronViz challenges participants to merge creativity, analysis, and storytelling.
* The emotional journey behind each entry, including uncertainty, iteration, and breakthrough moments
// Storytelling That Resonates
* Why relatable narratives and personal connections make data more accessible and engaging. * How to transform complex or overwhelming datasets into cohesive stories.
// Effective Design Techniques
* How to apply colour theory deliberately to guide perception and highlight insights.
* The use of typography, modular grids, golden ratios, and hand-drawn design elements.
* Why accessibility matters, from colour-blind friendly palettes to alt text and contrast considerations.
// Food, Culture and Meaning
* How cultural backgrounds influence the way data creators approach food-themed topics.
* The role of memory, heritage and sensory experience in shaping a visualisation’s narrative.
// Iteration and Feedback
* How continuous refinement improves both storytelling and design.
* The value of peer feedback and community support throughout the creative process.
// Data Collection and Practical Challenges
* How creators gather and analyse data on nutrition, ingredients, recipes and cultural context.
* When to simplify and when to deepen analysis to serve the story.
Chapters
00:00 Introduction to Kevin Wee and Iron Viz
03:05 Exploring Dim Sum: A Culinary Journey
07:26 Design Principles in Data Visualization
11:26 Data Sourcing and Analysis Challenges
16:32 Cultural Connection and Personal Insights
19:57 Introduction to Heather Cox and Iron Viz
22:58 The Journey of Creating a Mocktail Visualization
25:31 The Social Impact of Non-Alcoholic Drinks
28:27 Design Inspirations and Technical Challenges
31:22 The Broader Implications of Data Visualization
33:25 Introduction to Anne Pregler and IronViz Submission
34:16 Crafting a Cohesive Story in Data Visualization
37:26 Design Elements and Typography Choices
42:42 Accessibility in Data Visualization
44:15 Intentional Use of Color in Design
46:00 Introduction to Kimley Scott and Her Achievements
47:24 The Inspiration Behind Kimley's Visualization
51:37 Design Choices and Aesthetic Balance
54:34 Techniques for Effective Visualization
57:23 The Art of Storytelling in Visualizations
59:40 Linking Food, Memory, and Emotion
01:04:07 Personal Touch in Data Storytelling
01:06:17 The Passion Behind Creativity
01:06:51 Diving Deeper into Craft and Storytelling
Links:
Connect with Kevin on LinkedIn
Connect with Heather on LinkedIn
27 episodes
