Most companies throw money at marketing and hope for results, but hope isn’t a strategy. If your content isn’t driving leads, closing deals, or aligning with sales, you’re doing it wrong.

This week, A. Lee Judge, Co-Founder and CMO of Content Monsta, joins David Sliman to break down how to bridge the gap between marketing and sales, create content that actually drives revenue, and why business leaders need to build their personal brands NOW.

Key Takeaways:

• Sales and marketing don’t have to be at war – How to align both teams for maximum impact.
• Content is a long game – Why businesses fail at marketing and how to fix it.
• Personal branding = business growth – Why CEOs and leaders need a digital presence to win.

🎙️ Podcast Quote:
"The best marketing strategy? Give your sales team the content they actually need to close deals." – A. Lee Judge

Like this episode? Drop a comment with your biggest takeaway! Don’t forget to subscribe to Unfinished Business for more no-BS conversations on growth, leadership, and sales.

Connect with A. Lee Judge:

• LinkedIn: https://www.linkedin.com/in/aleejudge/
• Website: https://www.aleejudge.com
• Content Monsta: https://www.contentmonsta.com
• Book: https://aleejudge.com/cash/

Connect with David Sliman

• Website: http://salesproformance.com/
• LinkedIn: https://www.linkedin.com/in/davidslimansalespro/
• Linktr: https://linktr.ee/salesproformance
• YouTube Channel: https://www.youtube.com/@SalesProformancePCS
• Email: [email protected]

This episode is brought to you by Unfinished Business, where we dive deep into the journeys of people who are reshaping what success looks like. Make sure to tune in for more episodes that’ll inspire your own entrepreneurial path!

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