Manage episode 520506137 series 3580834
If your DMs are filled with people asking you to "fix their entire life", let's talk. Because unless your goal is to be a psychologist you don't need to be attracting clients in "crisis mode."
Here is what you maybe seeing..
- Are your pain points accidentally threatening your dream clients?
- Are you unintentionally summoning people who want you to pull them out of emotional quicksand?
- Are your messages giving “Fix me, please” energy instead of “I’m ready to hire you because I’m grounded and prepared”?
How do we change that?
Today we dive into why dramatic, crisis coded pain points work against high-level buyers. We talk about how to rewrite them with nuance, empowerment, and sensory-rich copywriting (without bypassing the real problems your clients have).
Inside this episode, we cover:
- Why traditional pain point marketing attracts clients who are in full meltdown mode
- How high-level clients actually think, hire, and make buying decisions
- The exact reason your current brand messaging repels those grounded, empowered buyers
- How to upgrade your pain points so they speak to your client’s realities, not their rock bottoms
- Real-time rewrites of common crisis-heavy pain points
- The three rules I use to create magnetic, grounded, high-level messaging
- How sensory details can transform your copy from panic-inducing to powerfully resonant
This is your permission slip to stop fear-mongering in your content and start crafting elevated sales messaging that feels grounded, specific, and so much more aligned with the clients you actually want to work with.
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✨ Want my eyes on your pain points?
Tag me @mywritehandwoman on Instagram for me to check out.
✨ Need help crafting sensory-based, high-level messaging?
Apply for a Messaging Intensive and let’s sharpen your sales messaging so you attract the clients you actually love working with.
Want to become the unicorn in your industry? DM me on Instagram @mywritehandwoman and snag your spot in Unicorn Messaging. First four get a free 1:1 with her!
This was produced by Your Girl Media
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Feeling the pull to have more of me in your world?
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35 episodes